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What is Google Adsense?

Google Adsense is an ad placement program administered by Google, which allows advertisers to set up text, image and video ads on their websites and measure the return on their ad spend, on a PPC or CPM basis.

Google uses its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Please note that clicks and impressions from the preview tool are not applied to the advertiser's account. You can click through to the target site without worrying about invalid clicks being generated on your account, and without costing the advertiser for your test clicks and impressions.
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