Cloaking generally means to present different version of web page contents from of search engines to search robots and human visitors based on their browser's user agent or IP address. […] Page rank is one of the methods google uses to determine a page's relevance or importance. It not only measures the number of links to a website, but also the quality of the sites providing the links. […] Keyword page density is a measure of the frequency of the word or phrase in the contents that appear in the web page, expressed as a percentage. […]
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