The term black hat SEO refers to using deceptive or unethical techniques that do not follow the search engine guidelines, in order to get high rankings in search engines. […] Cloaking generally means to present different version of web page contents from of search engines to search robots and human visitors based on their browser's user agent or IP address. […] The 301 redirect is the most efficient and search engine friendly (SEO) method for webpage redirection. It also pass on the PageRank value and hence preserves the current search engine rankings. […] Search Engine Optimization is the process or practice of designing web pages so that they rank as high as possible in search results from search engines. […] Robots.txt file is a simple text file on the root path of your server. It lets you control which part of your website should not be indexed by search engines. […] List of search engine optimization or SEO terms and glossary widely used in the on page and off page optimization of a website. […] Page rank is one of the methods google uses to determine a page's relevance or importance. It not only measures the number of links to a website, but also the quality of the sites providing the links. […] Increasing backlinks helps in improving search engine optimization. This also helps in increased pagerank. The backlinks should be from quality and relevant web sites. […]
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