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The term black hat SEO refers to using deceptive or unethical techniques that do not follow the search engine guidelines, in order to get high rankings in search engines. […] Search Engine Optimization is the process or practice of designing web pages so that they rank as high as possible in search results from search engines. […] Search Engine Marketing (SEM) is term that describes marketing a Web site using various techniques to make it more visible on search engines. […]
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